Together, we’re Making It Sandwell.
Made 50 years ago from six proud towns, Sandwell is a place built on making things happen. It’s where industry met innovation, and where strong communities still shape the future.
The Sandwell Story is a campaign and programme of work to celebrate the people, places and partnerships that make this borough a great place to live, work, learn and visit. Find out how you can become a Sandwell Ambassador here and you can get updates on the Sandwell Story, including events and ways to support here.
People Making Sandwell Shine
A big part of the Sandwell Story is down to the people who live across its six towns; Wednesbury, Tipton, Rowley Regis, Smethwick, West Bromwich and Oldbury.
These are Sandwell stories. Together, we’re Making It Sandwell.
Making the Workforce of the Future: We’ve launched Sandwell Stories with young people at the heart of our story, sharing their experiences and aspirations when it comes to Making It Sandwell.
Turning Pain Into Purpose
Karl Hinett is taking on another major fundraising challenge and shares his story of injury in the military, which he’s…
Smethwick’s Cycling Story
Before Birmingham and surrounding towns like Smethwick became synonymous with the motor industry, it was the world’s cycling capital. A…
A Stitch in Sandwell
While much of Sandwell's industrial heritage is anchored in mining, ironworking and engineering, textiles have played a distinct role not just in industry, but in the borough's multicultural heritage.
Sign up to Sandwell’s New Story here