Together, we’re Making It Sandwell.
Made 50 years ago from six proud towns, Sandwell is a place built on making things happen. It’s where industry met innovation, and where strong communities still shape the future.
The Sandwell Story is a campaign and programme of work to celebrate the people, places and partnerships that make this borough a great place to live, work, learn and visit. Find out how you can become a Sandwell Ambassador here and you can get updates on the Sandwell Story, including events and ways to support here.
People Making Sandwell Shine
A big part of the Sandwell Story is down to the people who live across its six towns; Wednesbury, Tipton, Rowley Regis, Smethwick, West Bromwich and Oldbury.
These are Sandwell stories. Together, we’re Making It Sandwell.
Making the Workforce of the Future: We’ve launched Sandwell Stories with young people at the heart of our story, sharing their experiences and aspirations when it comes to Making It Sandwell.

It Starts in Sandwell
It Starts in Sandwell – Making It Our Business. Businesses across the West Midlands have been involved with the West…

Meet the apprentices making sandwell
Hear from apprentices working across Sandwell on what their jobs involves and why they chose to do an apprenticeship.

Sandwell welcomes 100 apprentices
Sandwell Council has already achieved its ambition of 100 new apprenticeships, marking a significant milestone in turning the Sandwell Story…
Sign up to Sandwell’s New Story here
